Just simply having a mobile app may give you a heads up against your competitors but is that enough? I doubt it. So, what should you do? Stop pondering on that question as help will come your way. Worry not because the nearest IT Company in Malaysia can help you with that.
To some of the small business owners, a global marketplace may not be your goal for now but you do need an online and mobile presence for your business. It’s important for long-term profitability and competitiveness. Have you seen anyone without a smartphone these days? Well, you can hardly see anyone without it.
The global smartphone penetration rate for the year 2019 was 41.5% and increases by 3.4% in 2020 and is expected to increase more with time. In addition, a study conducted by Asurion in 2019 has discovered that the average person checks their phone 96 times per day. Businesses like Amazon, Domino’s Pizza, and others certainly know this well and they didn’t overlook this information by doing more than just having a mobile app for their business.
So, if you want to outsmart your competitors, please read ahead or feel free to seek professional help from the experts who are behind the success of App Development Malaysia.
First and foremost, plan your application strategy. You need to know how this app can operate for your company or business, and how it works according to your business model. Mobile apps must ensure your customer’s experience whilst they use them. If they don’t feel satisfied with that, there must be some issues somewhere.
Therefore, plan a proper application strategy according to your business model that will ensure your customer's satisfaction. This will then become the blueprint for developing your mobile apps.
You shall never ignore this. A core component of any strategy is that your strategy operates as seamless integration. Meaning they shall work smoothly. Not only with your overall business strategy, but with the physical components of your business. No bugs, a timely update or upgrade when needed and most importantly your mobile apps must be up to date with your current software. I know, it can be quite burdensome or might raise the overhead to an excessive degree to local business owners. That’s the reason why it’s important to plan your apps thoroughly. Don’t waste time and resources.
Social Media as Part of App Experience
Is that all you can do? Of course not. There’s more, so don’t just stop there. Social media is a crucial and perfect way to grow your audience and advertise your goods or services. Supposedly, it allows you the ability to be seen and heard directly by the consumer. Social media is also a significant factor for businesses that are involved in B2B sales. Now in 2020, 72% of B2B companies will most likely use social media platforms like LinkedIn ads. Is it working? Yes, it sure is. In fact, it works quite well. So, allow your customers or clients to share their experience on social media.
All of the above is well, nice, and perfect to give you benefit when it comes to competing for new potential customers. It’s simply about building value for you and your customers or clients. Technology savvy consumers move towards smartphone apps that tend to bring value to them. Good apps lead to good experiences, bad apps lead to bad experiences. So, invest your time in building your mobile apps and let on customers share their experience with social media. You can enhance the user experience and expand your mobile presence that way. It will give your business the edge over the competition.
In or Out App Development
In house or outsourced application development, which one is better? Well, it depends on factors concerning your company. In the house is only effective for bigger organizations where there are opportunities for a long-term development period and continuing upkeep. Even so, there are some larger corporations that divide production into in house and outsourced components. While outsourcing, in the case of local business provides considerable benefits, not least in terms of expense.
So, which one to choose from for small business? Well, the best solution is to create a mobile device plan and then collaborate with the app developer to produce the apps. In a realistic context, you put your app idea together, and next they will handle the actual code that brings life to it. Now just buckle up as you’re ready for the road.
Edge to Your Company
“How does this give me benefits over the competition?” Well, let me enlighten you. By planning for mobile apps along with the social media aspect and designing your app using cost-effective resources, you are creating useful content that brings meaning and values to your customers. Getting an app for your local business is an indication that your company is up to date that boosts your sales, better market awareness, and overall customer satisfaction. You’re not just at par with other businesses out there but you’re one step ahead of your competitors.
As quoted by the legendary UCLA Men’s Basketball coach, John Wooden, “if you don’t have time to do it right, when will you have time to do it over?” What I want to highlight here is that the first important thing for you to do before moving on with the next steps is to do it right the first time which is to properly plan the app's strategy meticulously. Once you pass the first key step, you’re more than ready for your next steps. That’s how local business apps can beat their competitors.